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Strategy Analytics: Consumer Spending on Streaming Video To Exceed Pay TV For First Time In 2024 | Business Wire
Chart: Streaming Surpasses Cable Viewing for the First Time in the U.S. | Statista
Streaming accounts for nearly one-fifth of total US TV watching, according to Nielsen | TechCrunch
Best Live TV Streaming Services 2023 | CableTV.com
Streaming outstrips traditional TV in 2023. Netflix holds its own.nScreenMedia
Big Picture: Getting A Clearer View Of Streaming's Part Of Total TV Use | Nielsen
A Look Inside U.S. TV Households | NCTA — The Internet & Television Association
Nielsen on Twitter: "NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July. 🚨 Find out what caused the shift in our new edition
Streaming grew its audience in 2021; Drama, reality and kids' programming led the content wars | Nielsen
Chart: Streaming Is More Entertaining than Cable TV, U.S. Adults Say | Statista
2021 US video streaming market illustrate in four data pointsnScreenMedia
Streaming viewership surpasses cable TV for the first time in the US | Engadget
Research Peek of the Week: Over Half of U.S. Children Watch Streaming Content and Live TV - Internet Innovation Alliance
Study: Only Half of U.S. TV Content Viewers Still Subscribe to Traditional Cable/Satellite Service, But Streaming Facing Headwinds - Media Play News
More people watch on-demand streaming than live TVnScreenMedia
Premier League TV Schedule, Live Streams - World Soccer Talk
TV versus streaming time in the U.S. 2022 | Statista
Most Popular 2021 Streaming TV Shows, Movies in US, per Nielsen - Variety
Streaming Consumption Rises In U.S. Markets with Early Stay-at-Home Orders During COVID-19 | Nielsen
Streaming captures nearly 32% of US TV viewing in May
U.S. Streaming Tops Cable TV Viewing for First Time, Nielsen Says - Variety
Survey: Streaming Surpasses Pay TV In U.S. Households For The First Time [Infographic]
Ampere: U.S. TV Households Now Average Four Streaming Services | TV Tech
Chart: Big 4 Dominate TV-Based Video Streaming in the U.S. | Statista
Streaming TV still growing despite lifting of COVID-19 restrictions